As times become more economically tough, I am finding that the financial environment is serving as a catalyst to drive people back to their core values, and for many people, one important core value is family. 

I spoke with three different people this week who each had a multimillion dollar net worth and who had recently declared bankruptcy.  Those conversations were dominated by discussions of family and how their experiences had snapped them back to knowing their families were at the top of the list.  Even more interesting: those people were experiencing a new surge in their devotion to their families and were securing their financial safety because of the current economic environment. 

These tough times have brought families back around the dinner table and they are thinking creatively about recreation and are pitching in on financial decisions. Families are also pitching in and helping other families.  Many spare bedrooms and basements have been opened to struggling loved ones, another case of the worst of times bringing out the best in people. 

These times have also brought out the entrepreneur in many people.  As job markets worsen and doors close, the entrepreneur is making his or her own way.  I’m seeing those choices being made hand-in-hand with the goal of keeping family first.  It’s uplifting. 

Because of ONO and its family first entrepreneur slant I am becoming a hub for these stories.  Keep them coming.  I am logging these to be used, with permission, for others to see as stories of hope and to inspire creative solutions to keep families close and financially sound in these challenging times.

In closing, whether it’s tightening your belt or being forced out of your home, it will be things like love, support, unity, will and determination that will be remembered.  Make the most of the experience and focus on the things that matter.  Lost “stuff” is just that, it’s stuff.  Put your arms around the ones you love, invest in the solutions and move forward, ready and willing to learn. It’s ONO.