Shel Horowitz, ethical marketing expert and author of books such as Grassroots Marketing: Getting Noticed in a Noisy World, and The Penny-Pinching Hedonist: How to Live Like Royalty With a Peasant's Pocketbook, has recommended and written a review on ONO in his recent online newsletter. You can read the review here.

I just want to thank Shel for taking the time to read and review ONO. To get a recommendation from someone of his status means a lot. Shel has dedicated his life to the art of marketing and is widely considered one of the the top experts in the field of grassroots marketing.  In fact, his book, Grassroots Marketing: Getting Noticed in a Noisy World, was a finalist for ForeWord Magazine’s Book of the Year Award.

Shel is a man who lives by the ethical standards written about in ONO. He too, writes often about how upholding high moral and ethical business standards can greatly benefit your business. I have been a fan of Shel’s for quite some time. I would recommend his blog to all of you. On it you will find not only marketing tips and strategies, but he also writes a lot on frugal living and ways to save money, which we can all use right now.