In these uncertain times I am seeing a lot of folks making financial decisions based on fear as opposed to caution.  Fear causes us to make rash, illogical, spontaneous decisions based on fight or flight emotions.  Caution on the other hand has the ability to put us in a place of slow, calculated and logical decisions.

Fear makes us look past opportunities with messages like, “I can’t do that,” or, “It’s too big for me.”  Fear is a very powerful and sneaky emotion.  Not only is it hard to recognize, it’s even harder to overcome.  Emotions in general, although valuable, give us fictional messages that must be evaluated for truth.

As a father, fear sometimes tells me that I don’t know how to do it.  Although parenting seems like an educated guessing game, my intent comes from the right place and I know I do well.

It’s the same with entrepreneurism.  I’m thrown into situations all the time where I feel uninformed or inexperienced.  Fear tells me I can’t do it.  Caution allows my personal history to remind me that I can do anything I put my mind to.

It’s all a matter of what “voice” you choose to listen to.  As a Family First Entrepreneur allow caution to replace fear and sift fact from fiction.  When you sense fear, allow caution to come in and gather information from a logical, factual place and move forward. When that doesn’t work, pray, strap on some courage and bull through it.  Good Luck.